Preface: “If you do not know how to ask the right question, you discover nothing.” – Clayton Christensen
Book Review: “Competing Against Luck” by Clayton M. Christensen
Summer is a perfect time to catch up on reading, and “Competing Against Luck” from Clayton M. Christensen has been a popular choice around our office.
Clayton M. Christensen was a renowned American academic and business consultant, best known for his groundbreaking work in business innovation. As a professor at Harvard Business School, he gained international fame for developing the theory of “disruptive innovation,” which describes how new entrants can disrupt established markets by offering simpler, more affordable alternatives to existing products or services.
In “Competing Against Luck,” Christensen delves into the intricacies of successful innovation and introduces the powerful “Jobs to Be Done” theory. This concept transforms the way businesses approach customer needs and product development, providing a framework for creating products that truly meet customer demands.
For an in-depth look, visit the page here.